We don't sell messages. We create them together.

We create real connections between people, brands, and institutions to amplify causes, narrate possible futures, and activate the culture of impact. We are a creative team that combines strategy, network, and sensitivity to make what matters visible.

Who we are

The Wave is a creative and strategic ecosystem.

For 20 years, he/she has worked with brands and organizations that understand that communicating is deciding and expressing who they are.

We support teams, brands, institutions, and projects that strive to leave a mark. La Ola does not impose formulas. It listens, observes, interprets.

And in that movement, he/she creates and advances.

Flor Cajide

Director and Founder

I create messages that are born from the meeting between what an organization is and what the world needs to hear.

I move between strategy and sensitivity. I have been working in communication for over 20 years. I specialize, as a Digital PR, in international relations, development, and sustainability. My true purpose lies in communication, in generating conversations, in the visual arts, in networking, and in intuition.

I run La Ola, a creative hub that I founded to support brands, institutions, and projects that understand that communication is not just another area, but the common language that sustains and organizes their ecosystems.

I lead La Ola, a creative hub that I founded to support brands, institutions, and projects that understand that communication is not just another area, but the common language that sustains and organizes their ecosystems.

I support initiatives in Latin America and Europe, bridging gaps between institutions, brands, international organizations, governments, and NGOs that seek to transform reality with purpose. What drives me is the possibility of connecting worlds, causes, languages, and people.

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The team

Our team connects countries, languages, and disciplines. We operate like a wave: we move with rhythm, intelligence, and sensitivity, combining observation, design, planning, and flexible, coordinated execution. We detect and narrate processes, sustaining conversations.